The truth about 'free services'
Surveillance capitalists like Google and Facebook collect a lot of data about you, create profiles and then present you with targeted advertisements that match your attitudes and preferences, and, thus, make you spend more money, sign a petition or influence your voting decisions.
When private data becomes public...
While you still have the option to use ad blockers to mitigate these negative effects, the invasion of privacy can also hit you on a much more direct level that you can't easily defend against: Once your personal data is public, for example on social media, it can be used by anyone. This data can be crucial when you apply for a job or a loan. Personal data can determine whether you are investigated by authorities or searched at the airport.
Privacy is a fundamental right
Privacy - and the loss of privacy - impacts both your personal life and society. That's why privacy is widely recognized as a fundamental human right.
Today’s internet is broken. Surveillance capitalists use their power and knowledge to profile you and determine your value as a consumer. They infringe your privacy every single day. They decide what you see. They place algorithm-based information in front of you, subtly and constantly so that in the end they influence your thoughts, your decisions, your actions.
These companies do this for their own benefit. Business models based on data collection and data exploitation must be stopped. We fight for a different internet. One where privacy by design is the foundation.
Because each and everyone of us deserves freedom and privacy, online and offline, today and tomorrow.