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Every day is Black Friday at Tutanota.

Black Friday is not about getting the best deal. It's about selling you stuff you don't need.

The Black Friday hype is just another method by marketers and advertisers to keep you buying. Higher, faster, further - that's the aim of marketers. But for consumers it leads to overconsumption and unnecssary spending. That's why we are saying no to Black Friday. Instead we are offering fair prices all year round.

Black Friday - consumption gone mad

This year, we have thought long about whether to do a Black Friday offer for Tutanota Premium or not. After intensive discussions, we have decided not to join the Black Friday hype: We prefer a pricing strategy of a fair & transparent low-priced standard offer, instead of regular discounts.

Even though last year's offer worked very well, it is unfair to our loyal, already paying users. We know lots of you have been waiting for a Black Friday offer. To put it frankly, for being able to drop the price on Black Friday, we would have to raise the standard Premium price in the first place.

However, we are building Tutanota so that everyone can protect their private data from data mining and targeted advertisements. Having a very low entry price is essential so that anyone has the chance to upgrade and benefit from Tutanota's Premium features.

Besides, our Premium users often tell us that it's very little money for a very awesome service. We hope you agree. 😉

By upgrading you are showing great respect to our stance on fair prices, just like we are respecting your private data. Do it now!

Overconsumption comes at a cost

Black Friday and Cyber Monday have evolved from one-day events to week-long discount battles. Even though most deals aren't even the best you can get, shoppers feel pressured into making a good deal during Black Friday and Cyber Monday week.

Marketers use price discounting and special offers to trigger a sense of urgency to consumers to make them join the low-cost, high-volume buying impulse. The result: overconsumption of unnecessary goods.

With a system designed to constantly grow while at the same time the market is already saturated, companies' only chance to grow further it to make us believe that we always need newer and newer products.

Fashion retailers have been speeding up the turnaround of trends since the 1980’s, increasing the rate that we use and throw away clothes – the life cycle of consumer goods shortened by 50 percent between 1992 and 2002. The same goes for electronic devices.

Today’s trends are tomorrow’s trash. And this is not only taking money from your pocket that you don't really need to spend. It also costs the environment.

Save the planet and your bank account some unnecessary damage.

Instead of joining the shopping mania, sign up for a free email account. Tutanota relies on renewable energy only. Even better, go Premium and support the development of Tutanota. But not because it's Black Friday, but because you value our product and the added features we offer to paying users.